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BOOTCAMP Give and Receive-engaging elderly people

Elderly caring

Comprehensive program aimed at professionalizing older adults in care tasks, promoting intersectoral alliances and intergenerational work.

Municipality

CO
Bogotá, Cundinamarca,

Category / Sub-Category / Topic

Human development, Elderly

Type of investment needed

Grant

Associated SDGs

The challenge

Of the 1,058,209 people over 60 years old living in Bogotá, only 23% receive a pension. The situation worsens for women, as only 15% of them have access to a pension. As of March 2022, around 18,000 people attending Day Centers with limited economic resources.

The challenge is to promote the economic independence of older people without permanent income through productive programs.

The project

Elderly caring is a comprehensive program that aims to professionalize elderly people from Day Centers in care tasks with the goal of expanding associative work and dynamizing the silver economy with services offered to said population.

Among the main axes we find:

  • Training: Development of caregiver professionalization programs based on market analysis and characterization of the target population.
  • Associativity: Creation of an association that allows for the provision of services in partnership with entrepreneurs, structuring a marketing system that creates synergies through the linkage between actors.

The program started with a pilot in 2022, during which 109 elderly people from Day Centers were trained. Through funding, the aim is to extend its axes, activities, and scope, including 500 people in its first cohort, and then linking 1000 more people in the third year, thus adding up to 1500 elderly people trained and estimating an indirect impact on 4500 people in their immediate surroundings during the three years of development. At this time, funding is being sought for the second and third cohort.

Additionally, taking into account the results of the characterization study, we find it relevant to prioritize women's participation in the program. To this end, we will formulate a registration questionnaire in which, through qualitative and quantitative questions, we will understand the situation of the people who register, their needs and desires, as well as their expectations regarding the program, and we will also be able to identify their gender.

To measure the success rate of the program, a survey will be conducted at the beginning and end of each cohort to understand the learning curve of the elderly people belonging to the program.

Know more...

According to the Subdirectorate for Aging in Bogotá, approximately 1,058,209 people over 60 years old live in the city, of whom only 23% receive a pension. The low percentage of access to retirement brings several problems that lead the elderly population of the city to face vulnerabilities that affect their quality of life in this stage.

Therefore, a characterization study of 18,000 elderly residents of the Capital District has been carried out, served in the Day Center "Casa de la Sabiduría" by the Subdirectorate for Aging in Bogotá (as of March 8, 2022), after which it was found that:

  • 65% are women, of whom 41% are in economic vulnerability and 34% do not generate fixed incomes.
  • 42% of the women participating in the study spend their time on household chores, with the main activity being the care of their grandchildren.
  • As for associated problems, one of the main concerns of the elderly people attending the Day Centers is obtaining economic income to meet different basic needs, including food, which represents 22%.

Therefore, in 101ideas, different initiatives have been developed since 2019 that promote the creation of productive communities of elderly people through the Makers and Senior Counselors programs, which aim to encourage intergenerational exchange, the creation of remote job opportunities, and the valorization of the knowledge of people 50 years and older.

Actions of the second and third cohort.
  • Action 1. Research and analysis. Create a questionnaire to measure: (a) Qualitative and quantitative questions through which we will understand the situation of the enrolled individuals, their needs and desires, as well as their expectations regarding the program, and also allow us to know the gender they identify with; and (b) Success rate: we will conduct a survey at the beginning and end of each cohort to understand the learning curve of older adults belonging to the program.
  • Action 2. Training. Development of professionalization programs for caregivers: Structuring, setup, and delivery of in-person workshops in day centers for people aged 60 and over.
  • Action 3. Graduation ceremony. Holding a closing event and diploma awarding ceremony: Structuring, setup, and ceremony.
  • Action 4. Association. Creation of an associative network that allows offering services in partnership with entrepreneurs, structuring a commercialization system that creates synergies through intersectoral involvement.
  • Action 5. Commercialization system. Creation of an online platform-based commercialization system that will allow associated members to promote and showcase their services. This platform will have a positioning strategy based on a digital marketing strategy that generates traffic and sales through membership models. In addition, a commercial strategy will be created and experts in the field will be hired for lead and client acquisition.

Direct results

  • 1 document on the characterization of 18,000 people over 60 years old attending Day Centers in the city of Bogotá.
  • 1 document analyzing the success rate of the program.
  • 1,500 people over 60 years old belonging to Day Centers trained in the "Care4all" program.
  • 2 graduation ceremonies held.
  • 1 association of caregiving experts established.
  • 1 online platform for commercializing the services provided by the Caregiving Experts Association.

Expected impact

  • 5% of people who attend Day Centers reduce their economic dependence within 3 years from the launch of the initiative.
  • SENA (Servicio Nacional de Aprendizaje), is the organization that carried out the caregiver pilot program.
  • Day Centers in the city of Bogotá, is a public entity that has a relationship with the target audience and operates services that benefit older adults.
  • IPES (Institute for Social Economy), is a collaborating organization to improve the process.
  • Carolina Mora Betancourt - Subdirector of Elderly Affairs in Bogotá (hgutierrez@sdis.gov.co)
  • Catalina Santana Castellanos - Co-founder and Manager of 101ideas.co (info@101ideas.co)

Investment

(*): In kind/pro bonus

(**): Financing

Goods and inputs
Funds
Needed
Covered
Solicited

Refrigerios para 1500 personas (*) (**)

u$s 28440.00

u$s 0.00

u$s 28440.00

Services
Funds
Needed
Covered
Solicited

Analista de datos (**)

u$s 10000.00

u$s 1400.00

u$s 8600.00

Consultores (**)

u$s 17560.00

u$s 6000.00

u$s 11560.00

Comerciales - Servicio de relacionista público (**)

u$s 8000.00

u$s 1000.00

u$s 7000.00

Diseño de plataforma web + hosting (*) (**)

u$s 20000.00

u$s 0.00

u$s 20000.00

Human resources
Funds
Needed
Covered
Solicited

Investigadores senior (2) (**)

u$s 100000.00

u$s 7000.00

u$s 93000.00

Diseñador (*) (**)

u$s 20000.00

u$s 0.00

u$s 20000.00

Docentes (4 docentes por 16 meses 2 horas a la semana) (**)

u$s 106000.00

u$s 4722.00

u$s 101278.00

Others
Funds
Needed
Covered
Solicited

Registro de la asociación (**)

u$s 1000.00

u$s 0.00

u$s 1000.00

Desplazamientos (*) (**)

u$s 12000.00

u$s 0.00

u$s 12000.00

Ceremonia (*) (**)

u$s 8000.00

u$s 0.00

u$s 8000.00

TOTAL AMOUNTS:

u$s 331000.00

u$s 20122.00

u$s 310878.00

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